The Return of Wallpaper: Why Designer Wallpaper Is Back in Vogue

Posted on 19th June 2025 at 10:34

Wallpaper is making a triumphant return into the spotlight - and for good reason. At Ball & Co, we’ve witnessed a surge of interest in designer wallpaper as more of our clients seek sophisticated, texture-rich alternatives to plain painted walls. After a period when minimalist paint schemes dominated, 2025 is ushering in a renaissance of bold patterns, luxe finishes, and tactile elegance that only high-quality wallcoverings can provide.

Wallpaper as Soft Architecture

No longer confined to feature walls, wallpaper is now embraced as “soft architecture.” Designers are applying full-wall motifs, taking ceilings to new heights, and even lining shelves and closet interiors, creating enveloping, immersive environments.

At Ball & Co’s Windsor showroom, our designer team recommends botanical murals or parametric prints for unexpected alcoves and ceiling treatments, transforming them into architectural focal points

Nostalgic, Vintage-Inspired Prints

In 2025, nostalgic wallcoverings are all the rage. Think oversized chintzy florals, gentle animal motifs, and vintage picnic-checks - patterns redolent with comfort and heritage. The growing love for personal and historically connected interiors makes designer wallpaper the perfect medium for expressive storytelling. At Ball & Co, we carry sophisticated vintage-inspired patterns that evoke grace and character, ideal for heritage cottages or elegant dining rooms.

Statement Murals & Custom Prints

Wallpaper is far from passive in 2025. Oversized graphics, panoramic murals, and bespoke designs are thriving. Far from fleeting, these installations are regarded as lasting focal points, akin to couture dresses for walls. We've seen an increase in requests for botanical vistas and abstract geometrics rendered in premium inks and papers, ensuring each installation is a unique statement.

Hand‑crafted & Sustainable Luxury

Luxury interiors increasingly demand artisanal quality and sustainability. Many of our brands offer hand‑printed wallpapers, crafted inthe UK using real paint, recycled paper and renewable energy.

As a retailer who values both sophistication and ethics, Ball & Co proudly stocks such eco-conscious collections. These designs offer rich textures, depth of colour, and a unique tactile finish that you won’t get from digital alternatives.

Heritage Stylings: William Morris & Art Deco

Historical motifs remain enduringly popular. William Morris’s Arts & Crafts patterns—lush leaves, interwoven florals—feel timeless and relevant, while the architectural elegance of Art Deco geometrics is enjoying renewed interest. Whether you’re shaping a country‑house lounge or a contemporary studio, combining vintage elegance with modern touches, designer wallpaper is a powerful way to bridge eras while making a refined visual statement.

High-Tech & Bespoke Wallpaper Experiences

Wallpaper 2025 isn’t just decorative, it can be smart and immersive. Innovations include LED-integrated panels, which bring ambient light and bespoke design together. Plus, digital printing allows for hyper-customisation—from a single-wall photographic print to bespoke colour palettes echoing your furnishings . At Ball & Co, our team stays on top of such innovations, helping clients realise fully integrated, luxury wallcoverings that harmonise with their overall interior scheme.

Why Ball & Co?

Curated Expertise: Based in Windsor, our curated portfolio spans handcrafted wallpaper, statement murals, and heritage prints.

Personalised Design Consultancy: We guide clients through selecting patterns, negotiating scale, colour, and advising on where and how to apply them in your home.

Excellence in Installation: Wallpaper is only as beautiful as its installation—our skilled fitters ensure flawless results.

A Local, Luxurious Experience: We combine the intimacy of local service with the discerning taste of an international design house.

Choosing The Right Designer Wallpaper ForYour Home

Identify Your Mood

Are you embracing calm heritage like William Morris, or making a bold statement with oversized florals or geometric murals?

Select the Right Scale

Subtle prints can calm a bedroom; bold murals can define a lounge. Ball & Co experts help you visualise each option in situ.

Coordinate Colours

Beautiful wallpapers become the anchor for drapes, cushions, and hardware. We help ensure harmony or purposeful contrast.

Certificate of Craftsmanship

With hand‑printd papers, we emphasise provenance, eco‑credentials, and technical sophistication—resulting in interiors of integrity and luxury.

Wallpaper has re-entered the design spotlight and is no longer viewed as safe or dated, but as a refined tool for personalisation, texture, and architectural elegance. Whether you’re drawn to vintage romance, bold modernity, or minimalist elegance, there’s a designer wallpaper waiting to transform your space.

At Ball & Co, we offer the highest calibre of designer wallpaper, backed by expert guidance. Step into our showroom or book a consultation to explore how wallpaper can elevate your home into a masterpiece.